Demandlogy2 min readWhy "OPEN" rate is not a good metric to measure email campaign success?The "open" rate, which is the percentage of recipients who open an email, is often used as a metric to measure the success of an email...
Demandlogy2 min readWhat makes demand generation different from lead generation?Demand generation and lead generation are two important concepts in the world of marketing and sales, but they are often confused or used...
Demandlogy2 min readPaying-per-click? Pros and consPay-per-click (PPC) advertising is a popular and effective way for businesses to reach potential customers online. In a PPC campaign,...